Startup businesses often have a long shopping list of apps and software they need to get up and running. Without them, they risk stagnating productivity, crummy customer service, and long delivery delays.
There’s just one problem: buying these services separately is expensive. Startups often wind up forking out thousands of dollars a month in fees.
That’s where Software-as-a-Service (SaaS) bundles come into play. These offers combine various startup services into a single subscription, lowering the final price.
You will discover two main types of SaaS bundle offers as you shop around. The first is vertical bundles. These focus on supplying tools to firms in specific niches, helping them get everything they need in one place. For example, you might have an accounting firm SaaS bundle.
Horizontal bundles are the other type. These focus more on facilitating various business functions, such as marketing or project management. However, startups in any sector can potentially benefit from them.
What Are The Benefits Of SaaS Bundle Offers?
The benefits of SaaS bundles for startups are considerable, making setting up a new business more manageable.
Cost-Effectiveness
As discussed, the main advantage of these bundles is cost-effectiveness. Buying solutions together can reduce the price by as much as 50% compared to buying them separately.
Lower Complexity
Startups can also benefit from lower complexity when choosing products. Clever curation saves them time and prevents them from signing up for services they don’t need.
Enhanced Scalability
SaaS bundles also facilitate growing to scale. Startups can begin with a barebones assortment of solutions and add to them when needed. Everything is in the cloud, so there’s no pressure to build out on-site facilities (which is always a nice thing!)
Competitive Advantage
Finally, bundling may offer startups a competitive advantage. Lower costs combined with a superior capacity to target customers can help beat back the competition and drive results. Companies with the proper digital tools can better reach their target audiences and deliver quality services.
What SaaS Bundle Offers Are Available?
We won’t list pricing information here (because it is constantly changing), but numerous SaaS bundles are already available, saving startups a small fortune. But which are the best? Let’s take a look.
HubSpot Starter Kit
The HubSpot Starter Kit is one of the most famous bundles for startup firms wanting to lower costs and get the tools they need to thrive. The company includes its trademark CRM, marketing automation, and various social media tools at a discount. You also get some handy content management software for building a website.
The HubSpot Starter Kit is an example of a horizontal bundle. It’s perfect for marketing but won’t do communications or productivity for you.
Leadpages Plus
Leadpages Plus is another SaaS bundle that aims to give startups all the tools they need to reach their audiences. Its main selling point is its drag-and-drop website and landing page builder. However, you also get a CRM and various marketing tools for your site.
For this reason, LeadPages Plus is more general than Hubspot. You get some functionality outside marketing, which could be helpful for a simple company.
Google Workspace Business Starter
Google Workspace Business Starter is a premium, per-user service that gives startups most of the tools they need to run a competent business. Gmail and Drive, video conferencing software Meet, Calendar, Chat, Docs, Sheets, Slides, Keep, Sites, Forms, and AppSheet are included in the price.
Various subscription levels are available. The entry-level Business Starter includes 30 GB of storage per user and security controls. The more popular Business Standard subscription offers 2TB storage per user and standard support, while the Business Plus delivers 5TB storage per user and video meetings with up to 500 participants.
Zoho One
Zoho One is another generalist bundle offering CRM, accounting, project management tools, and HR services. The idea is to break up startups’ disparate systems and bring everything together to increase productivity and improve the customer experience.
To achieve this, Zoho provides solutions that collect leads in a single location and turn them into cash. It also centralizes all customer data for targeted campaigns.
RingCentral Office 365
Finally, there’s RingCentral Office 365. This service blends RingCentral’s communications technology with Microsoft Office 365’s productivity and business intelligence suite, lowering total cost.
Wrapping Up
In summary, startups can save significantly by leveraging SaaS bundle offers. These offer deep discounts and reduce the amount you pay in subscriptions charged separately.
Just make sure you choose a bundle that complements your operational requirements, sector, and business model. Don’t be afraid to combine bundles or get add-ons to provide the full functionality you need.
